Here's a great story for dog lovers!
BetterPet Inc.
has announced that it is launching an equity crowdfunding initiative as the next
phase in its fundraising strategy through popular equity crowdfunding platform
StartEngine. Better Pet’s flagship
product, DogLand,
is a fast growing social app for dog lovers built around engaging, entertaining
and useful content where users capture and share their favorite pet moments,
and have access to a massive database of dog friendly resources.
The app, currently available on iOS with over
sixty‐five thousand users,
is a social networking tool for
dog parents to discover dog-friendly locations, ask
and answer questions about
pet care, and share dog-centric photos.
“With DogLand, we set
out to create an app that connects dog lovers with their community by showing dog-‐friendly places and dog-‐friendly people.
We see ourselves as a fun navigation tool, with information driven by our community,” said President &
Creative Director Gareth
Wilson.
In an unprecedented development in March, the Securities and Exchange Commission finally moved on rulings under Title IV of the 2012
JumpStart Our Business Startup (JOBS) Act, paving the way for private companies
to raise up to $50 million from unaccredited investors. This new ruling is
known as “Regulation A+” and makes the equity crowdfunding campaigns on StartEngine possible.
“DogLand is the perfect example
of a startup company with huge potential
using equity crowdfunding as a way to reach
new people while growing capital,” said
Ron Miller, CEO of StartEngine. “The app embodies the heart of StartEngine and, like the platform, works
to connect
like-minded individuals together to share their passion."
This opportunity for all potential
investors to express
interest in owning part of DogLand is excitng to the
Better Pet’s team, especially because they believe
the platorm can transform the $97B pet industry.
Individuals interested in learning more about the DogLand investment opportunity can go to StartEngine.com.
“DogLand is not just for dogs — it's for the people who love them, too.
And we want the user to share in our success,” said DogLand CEO
Jonathan Kolker. “That's why we
decided to crowdfund our financing: to be the first major social network
primarily funded by the people who use and love it.”
Think about it, humans who love canines!
