Tags help lost dogs get home faster—rescue dogs will ‘never be lost again’
CINCINNATI,
OH—Project Blue Collar, a company devoted to improving the perception
of shelter dogs and encourage adoption as the first option, has
partnered with PetHub to launch a Project Blue Collar themed high tech
dog identification tag.
PetHub
dog tags provide three easy ways for your lost pet to get home faster.
Each tag has a unique QR code and web address that link to your puppy
pal’s free personal profile—providing crucial information about your
pet, including your contact information, relevant medical information
and the activation of optional $3,000 of emergency medical pet insurance
coverage, if applicable. For the less tech-savvy, there is also a phone
number for the 24-hour “Pet Found Hotline.”
“So many dogs end up at the shelter because they have been abandoned, surrendered or lost,” said
Carole Feeny, president and co-founder of Project Blue Collar. “Once
they are adopted and tagged with a PetHub/Project Blue Collar ID they’ll
never be lost again.”
The
Project Blue Collar branded tags retail for $16.75, with the option of a
reasonably priced subscription with additional features—including email
notification when your pet’s profile is accessed and GPS tracking of
the location where your pet’s tag is scanned. The tags are available for
purchase online at www.projectbluecollar.com.
“We
are strong proponents of adoption—and proud to be a part of the Project
Blue Collar movement,” said Lorien Clemens, PetHub’s Director of
Marketing. “There are misconceptions associated with rescue dogs, and we
can all play a part in dispelling these myths.”
Project
Blue Collar’s mission is to elevate the status of rescue dogs—so they
are recognized as wonderful pets and companions. Millions of dogs are
put down in shelters each year due to low adoption rates and the high
volume of breeders and puppy mills exploiting dogs for profit.
The company’s signature Support the Underdog® Blue Collars, which are similar to
cause-related silicone wristbands, adorn a pooch’s neck to identify
them as a rescue. The collars provide an opportunity for dogs and owners
to show their rescue pride and share their positive adoption story. Project
Blue Collar also offers an opportunity to raise money for the animal
rescue community through their Shelter of the Month program.
“The
collars serve as a conversation starter to help build the movement,”
said Kristin Waters, vice president and co-founder of Project Blue
Collar. “Telling the story of your adopted dog inspires others to help,
and encourages them to adopt, not shop, when adding a pet to the
family.”
The collars, which are made in the USA, retail for $10—and are available for purchase online at www.projectbluecollar.com. Dog toys, apparel and car magnets— all aimed at raising awareness of rescue dog pride—are also available for purchase.
High resolution photos available upon request.
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About Project Blue CollarProject
Blue Collar – Support the Underdog™ is a movement to celebrate rescue
dogs and unite the communities and people who believe in their
potential. The company’s signature Blue Collars encourage adoption as
the first option and offer an Opportunity for the animal rescue
community to raise money through their Buy One Give one program. With
each collar purchased, the movement grows and the more lives are saved.
Since launching in October 2012, over 2,100 dogs have been Blue Collared
in 40 states and 4 countries. Get your rescue dog (or someone else's)
Blue Collared at projectbluecollar.com
About PetHub
PetHub helps lost pets get home faster by providing the most comprehensive and affordable lost pet recovery system on the market today. In 2012, 97% of PetHub recovered pets were home in less than 24 hours, 25% reunited with their families in under an hour. PetHub ID tags provide multiple ways to help lost pets get home, including QR codes linking to a free online pet profile and a 24/7 Found Pet Hotline. Success stories can be found at www.PetHubFound.me. Awards include Dog Fancy Magazine's "Editors' Choice," Pet Business Magazine's "Industry Award," Pet Age Magazine's "Retailer Silver Select Award," and "2013 Most Innovative Product of the Year." Visit www.PetHub.tv to view some of its fan videos, including "Ullr’s Adventure."
PetHub helps lost pets get home faster by providing the most comprehensive and affordable lost pet recovery system on the market today. In 2012, 97% of PetHub recovered pets were home in less than 24 hours, 25% reunited with their families in under an hour. PetHub ID tags provide multiple ways to help lost pets get home, including QR codes linking to a free online pet profile and a 24/7 Found Pet Hotline. Success stories can be found at www.PetHubFound.me. Awards include Dog Fancy Magazine's "Editors' Choice," Pet Business Magazine's "Industry Award," Pet Age Magazine's "Retailer Silver Select Award," and "2013 Most Innovative Product of the Year." Visit www.PetHub.tv to view some of its fan videos, including "Ullr’s Adventure."
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